• Your company, its strengths and weaknesses
• Your competition
• The media, to learn how you're perceived by your target audience

• A proposal that outlines your public relations/marketing needs and goals, and strategies to accomplish them
• A clearly defined and agreed-upon budget
• A timeline to keep us on track
• Progress reports to keep you updated
• Customized media lists that may include local, national, community, alumni, and trade publications; radio and television talk shows and news programs; and online blogs and websites
• Relationship-building with journalists and other influential audiences
• A social media strategy that may incorporate Facebook, Twitter, You Tube, a blog and Linked to increase traffic to your Web site.

• News releases
• Brochures
• Press and information kits
• Speeches
• By-lined articles
• Ghost-written columns
• Op-ed pieces
• E-newsletters
• Web site content
• Blogs
• Content for awards nominations
• Ad copy

• Individual and company news
• Human-interest stories
• Milestones
• New hires and promotions
• Breakthroughs

• Facebook
• Twitter
• LinkedIn
• YouTube
• Blogs

• Web sites
• Advertising copy

• Seminars
• Workshops
• Special events
• News conferences
• Ribbon-cutting ceremonies

• For awards and honors to be presented to individuals or companies
• For speakers bureau participation

• Presentation skills for media interviews
• Business development strategies
• Crisis management